A shared brand spirit. A relationship that’s yours.
Social media gave brands a public voice. Personas give that voice someone to talk with.
A question can become a conversation. A conversation can become a reason to return. We’re exploring what happens when a brand’s character becomes something people can experience for themselves.
A dreamer. A sports fan. An encourager. Sporting soul, original points of view, and room for the person on the other side.
Hear Pre introduce himselfA short introduction
Read the introduction
I'm Pre. I like a dream that makes you a little nervous. The kind you keep coming back to, even when the world's asleep. We can talk sport, the beautiful wins, the days it all falls apart. Or whatever's keeping you on the starting line. You bring the dream. We'll find the first step. What are you chasing?
AI-generated voice · Original character · No microphone needed
Irish warmth, a little mischief, and a good story. A character shaped by craft, culture and the pleasure of conversation.
Hear Arthur introduce himselfA short introduction
Read the introduction
I'm Arthur. Pull up a chair. I've a soft spot for a good story, a close rugby match, and people who take their time. Dublin's in my bones, but there's always room at the table. Tell me what's on your mind. I'll bring the conversation. And if my jokes improve as we go, do try to look surprised.
AI-generated voice · Original character · No microphone needed
Illustrative concepts by The GPT Agency. Not commissioned, affiliated with or endorsed by Nike or Guinness. Brand names belong to their respective owners.
03 / Our specialist capability
Persona development + CEM.
01
Find the character.
Research the brand’s history, culture and point of view. Give it a voice, an imagination and a useful role in people’s lives.
02
Give the brand control.
CEM brings personality settings, knowledge priorities and review into one workspace. A shared Digital DNA makes each character easier to manage.
03
Keep making it better.
Challenge the facts. Test the character. Review proposed changes with a human before release. Improvement should strengthen the identity.
ABI
Artificial Brand Intelligence
Artificial intelligence. A distinct brand character.
We call this Artificial Brand Intelligence: researched identity and a point of view, expressed through a conversational personality. Digital DNA provides the shared structure; the Gauntlet challenges its facts and behaviour before a human approves a release.
We begin with the relationship. Useful actions grow from it.
Shared modules can help a persona research products, explain suitable choices and prepare an approved next step. The brand’s character shapes the conversation; its permissions determine what can happen.
Pre could help find shoes for your terrain and budget, guide you to Nike membership, or discuss runs you choose to share. Purchases would use Nike’s authorised commerce systems, with your confirmation.
Future capability: approved brand records could connect exact products to athlete appearances and verified event results. See the evidence plan ↗
Working previews use sample products, prices and runs. Member accounts, merchant baskets and purchases are not connected.
Approved product sources, current availability and the person’s needs.
02
Recommend
A suitable choice, explained in the character’s own voice.
03
Act with permission
Membership, a prepared basket or a purchase through an authorised integration.
05 / Conversation Engine Management
The personality. The controls.
A mixing desk for the way a brand behaves.
Adjust warmth, energy, curiosity and poetic expression. Explore knowledge priorities and proposed market tests. Review changes before they reach the conversation. The roadmap adds approved capabilities, catalogues and transaction limits, with the Gauntlet challenging commercial behaviour as well as character.
An independent agency helping brands explore conversational platforms.
Brand websites and apps. Supported conversational ecosystems. A character that stays recognisable as the setting changes. A plugin provides an access point; MCP connects authorised tools to brand-owned systems.
Our next step is to explore platform partnerships and supported deployment routes, starting with ChatGPT. We’re developing the capability; we don’t claim platform accreditation or guaranteed distribution.
Use your brand’s materials to explore the Digital DNA compounds and prepare a first-pass personality brief. Then review how CEM could help you manage it. This is a local preview of the self-serve journey.
An independent agency specialising in persona development and Conversation Engine Management.
We help brands find their place in a conversational world. That starts with a distinctive personality: researched identity, a point of view and a voice people want to spend time with. Then we give brand teams the tools to manage it.
Our craft combines character development, sourced brand knowledge and voice direction. Our CEM framework brings the controls, evaluation and human review together, so the personality can grow while the brand stays in charge.
We’re exploring how this specialist capability can help brands unlock conversational platforms, starting with ChatGPT, and extend into their own websites and apps.
Founded by Lyndon Morant.
09 / Request a meeting
What could your brand become?
A conversation with Lyndon about your brand, its personality and a sensible first step. Bring a question or a first-pass brief; we’ll explore what would be useful.
