Total conversations
184,200Every conversation with the personality
Campaign overview
Guinness Six Nations
Branded conversations. Measurable outcomes.
Monthly budget
£50,000Google CPC benchmark
£1.24CEM CPC
£1.24Per attributable clickConversation performance
Campaign to dateCommercial-intent conversations
46,850Conversations with a commercial signal
Eligible recommendations
31,420Relevant, approved recommendations
Outbound clicks
13,706Attributable visits to approved destinations
Overall conversation-to-click rate
7.44%Outbound clicks ÷ total conversations
Commercial-intent-to-click rate
29.26%Outbound clicks ÷ commercial-intent conversations
Spend to date
33.99% of budgetOutbound clicks × CEM CPC
Personality priorities
Current Interests
What Guinness is leaning into.
- RugbyHigh
- Pub discoveryHigh
- HeritageMedium
- FoodLow
- Home entertainingLow
Interests guide attention. Brand identity stays constant.
Commercial destinations
Approved Destinations
Where relevant conversations can lead.
- Guinness StorehouseBrand experienceApproved
- Pub FinderLocal discoveryApproved
- Six Nations HubRugby & match daysApproved
- Guinness RecipesFood inspirationApproved
Illustrative destinations · No live outbound links